Cymba Bottle Opener Company (CBOC), a leading manufacturer of high-quality premium barware, is excited to announce a strategic partnership with kathy ireland® Worldwide (kiWW®), the 19th most powerful fashion and lifestyle brand, per License Global!, renowned worldwide for innovative products and exceptional design. This collaboration will be marketed under kiWW’s men’s lifestyle brand MI VI.
Under this partnership, kiWW® will leverage and promote its extensive network and brand recognition with Cymba USA-made bar ware. Cymba, known for its innovative classic and modern barware, will benefit from kiWW’s product development experience, marketing, and consumer engagement.
“We are excited to work closely with kiWW® to elevate the barware experience,” said Ed Sordillo, Partner at CBOC. “Our joint efforts will enable us to reach a broader audience and offer innovative products that blend style, durability, and convenience.”
The collaboration will see the introduction of a range of innovative design and styled products, with both functionality and modern aesthetics. Consumers can expect eco friendly products with modern and classic designs that bring efficient functionality, while adding style at events, with others, or at home.
“The partnership between kiWW® and CBOC represents a shared vision to enhance everyday experiences and cater to the evolving needs of consumers. Both Companies are dedicated to delivering exceptional quality, functional design, and a commitment to customer satisfaction,” said Tommy Meharey, kathy ireland Worldwide Vice President, board member and co-founder with Kathy Ireland of MIVI.
About CBOC:
Cymba Bottle Openers is a leading provider of high-quality bottle openers and bar ware, offering classic, and innovative designs and functionality. Founded in 1994, Cymba has become of the most trusted names in the barware industry.
About kathy ireland® Worldwide
Kathy Ireland and her company, kathy ireland® Worldwide, are one of the great American success stories. Launched in 1993, at Ms. Ireland’s kitchen table, with a personal loan of $50,000, it is today acknowledged as the most successful woman-owned licensing corporation in history, according to WWD (Women’s Wear Daily). The New York Times vales kathy ireland® Worldwide at over $500 million dollars, and Ms. Ireland’s greatest passion is being of service through her multiple philanthropic efforts. Ms. Ireland is married to Dr. Gregory Olsen, and the couple lives in Montecito, CA. As parents, they have one son and two daughters.
About MI VI
MI VI | “Meharey Ireland Six”, [pronounced My Six] is a men’s lifestyle brand that is designed to serve the needs of both men and women. MI VI is developed and inspired by Kathy Ireland and Tommy Meharey, a Marine, Millennial and Father. MI VI is derived from a phrase coined by our military “I’ve got your six”, meaning “I’ve got your back”. With an elegant fusion of modern day aesthetic and robust masculinity, this brand embodies an unapologetic passion for life and living it fearlessly. From luxury to everyday necessities, MI VI has got your back.
